IMPACT OF SOCIAL MEDIA ON COMMUNITY DEVELOPMENT IN NIGERIA
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
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- Recommended for : Student Researchers
- NGN 3000
BACKGROUND OF THE STUDY
In the last few years, the social media phenomenon has become increasingly entertaining across the world. According to Alford, (2013), social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn’t allow readers viewers/listeners to participate in the creation or development of the content. There is a wide variety of social media ranging from social sharing sites such as YOUTUBE and Flicker through social networks such as Facebook and Twitter. Today, the world boasts of several emergent brand names that were practically unknown six to seven years ago Face book which was founded by a 26years old same years ago now has a following of over 300million that include Nigerian President Good luck Jonathan others are Twitter, Chatter, linked in, Yammer to mention but few (Alford, 2013). Beese, (2016) posits that in addition to social networking sites like Face book the average man have access to blogging sites and could indeed, from the comfort of his home set up his own blog. The sheer ability to broadcast instantaneously without needing the series of a third party has been very liberating to many people. A good number of people have been very excited about the possibility of sharing their views, their lives, dislikes and indeed everything about them in the media. However, individuals are not the only ones tapping into the limitless possibilities of social networking sites (Beese, 2016). A number of corporate organizations are using social networks to publicize production, services and even deploy promotional activities. This has also caused uproar in the world of advertising. Advertising can be done with relatively less funding and yet attain a mass reach with social media. It is much easier to find your target audience direct your message to them and be adequately sure that they will see it.
Boboltz, (2015) said that asides from connecting loved ones, social media avails the everyday man, a public and somewhat inexpensive medium of expression citizen journalism has become more effective and more rampant in the world today due to the rapid growth of social media. It is the active participation of ordinary citizens in the gathering and disseminating of newsworthy events. The main focus of this research work is to measure the role of social media in bringing about a communication revolution in Nigeria which by virtue of its role the world has begun to view social networking sites as a source of reliable news. There is a wide variety of social media of communication both formats and delivery methods. There is also a wide array of communication and how we use these social vehicles. In the era of social media, the sphere of communication has expanded significantly in recent years who you communicate with or how you communicate has changed radically. This new connected era brings both opportunities and challenges; one of that social media communication is e-mail. With an email, public interactions are a great starting point for engagement and head to more fruitful direct communication. It allows for more in-depth communication, it can be easily forwarded and sent to numerous people at once (Bollwitt, 2009). When an e-mail is used skillfully it enables deeper communication.
Other social media of communication is Twitter, and Facebook, which is apparently the best network. For example, Facebook users are primarily interested in conservation, connections and sharing between both individuals and organizations. One of the most recent evolutions in social media communication is the websites, its web-based mode of dialogue that uses a wide array of tools and other applications to encourage communication between individuals, corporations, non – profits and other organizations. Other varieties of social media of communication are Blogs, Forums, Microblogging, Podcasts, Image sharing, Video, Socio bookmaking, Social Networking Sites etc (Burroughs, 2014). It is against this backdrop that the research investigated the role of social media in community development in Nigeria with a particular reference to Oshogbo community, Osun State.
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